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Enter your name or username to comment. Enter your email address to comment. Enter your website URL optional. Search this website Type then hit enter to search. Share via. Copy Link. Powered by Social Snap. Copy link. Copy Copied. Information can flow vertically, horizontally and diagonally across the organization.
Becoming informed or inform others is the main purpose of communication. For evaluation: Examination of activities to form an idea or judgement of the worth of task is achieved through communication. Communication is a tool to appraise the individual or team, their contribution to the organization.
For direction: Communication is necessary to issue directions by the top management or manager to the lower level. Employee can perform better when he is directed by his senior. Directing others may be communicated either orally or in writing. An order may be common order, request order or implied order. For teaching: The importance of personal safety on the job has been greatly recognized.
A complete communication process is required to teach and educate workers about personal safety on the jobs. This communication helps the workers to avert accidents, risk etc. For influencing: A complete communication process is necessary in influencing others or being influenced. The individual having potential to influence others can easily persuade others. It implies the provision of feedback which tells the effect of communication.
For image building: A business enterprise cannot isolate from the rest of the society. There is interrelationship and interdependence between the society and an enterprise operating in the society. Goodwill and confidence are necessarily created among the public. Through an effective external communication system, an enterprise has to inform the society about its goals, activities, progress and social responsibility. For employees orientation: When a new employee enter into the organization at that time he or she will be unknown to the organization programs, policies, culture etc.
Communication helps to make people acquainted with the co-employees, superior and with the policies, objectives, rules and regulations of the organization. Other: Effective decision-making is possible when required and adequate information is supplied to the decision-maker.
Effective communication helps the process of decision- making. In general, everyone in the organization has to provide with necessary information so as to enable to discharge tasks effectively and efficiently. These four components are essential for communication.
The process of communication begins when one person the sender wants to transmit a fact, idea, opinion or other information to someone else the receiver. This facts, idea or opinion has meaning to the sender. The next step is translating or converting the message into a language which reflects the idea.
That is the message must be encoded. The encoding process is influenced by content of the message, the familiarity of sender and receiver and other situation of factors. After the message has been encoded, it is transmitted through the appropriate channel or medium. Common channel in organization includes meetings, reports, memorandums, letters, e-mail, fax and telephone calls. When the message is received, it is decoded, by the receiver and gives feedback to the sender as the conformation about the particular message has been carefully understand or not.
Sender or transmitter: The person who desires to convey the message is known as sender. Sender initiates the message and changes the behaviour of the receiver. Message: It is a subject matter of any communication. It may involve any fact, idea, opinion or information.
It must exist in the mind of the sender if communication is to take place. Encoding: The communicator of the information organises his idea into series of symbols words, signs, etc. Communication channel: The sender has to select the channel for sending the information. Communication channel is the media through which the message passes.
It is the link that connects the sender and the receiver. Receiver: The person who receives the message is called receiver or receiver is the person to whom the particular message is sent by the transmitter.
The communication process is incomplete without the existence of receiver of the message. It is a receiver who receives and tries to understand the message. Decoding: Decoding is the process of interpretation of an encoded message into the understandable meaning. Decoding helps the receiver to drive meaning from the message. Feedback: Communication is an exchange process.
For the exchange to be complete the information must go back to whom from where it started or sender , so that he can know the reaction of the receiver. The reaction or response of the receiver is known as feedback. Brain drain: On whole process there is a possibility of misunderstandings at any level and is called brain drain. It may arise on sender side if they do not choose the adequate medium for delivery of message, by using default channel and it may also arise when receiver does not properly decode the message.
In other words, we can say that it is breakdown of cycle at any level. Exercise —1 1. How do you define communication? What is the role of communication in management of business? What are the different purposes of communication? Briefly explain any five of them.
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